مطالب مورد بحث کارگاه
The 'Ten Types of Innovation' framework provides a great way to identify new opportunities and develop innovative business
models. Based on real start-up case we will develop an innovative business model applying management tools like Value Proposition Design and Business Model Canvas. At the end of the workshop, participants will have a better understanding towards which type(s) of innovation they should use in order to increase the competitiveness of their business in the market.
رزومه مدرس کارگاه
Professor Dornberger was born in Weimar in 1970. He studied biology at various universities in Jena, Bilbao (Spain) and Paris (France) and graduated with a PhD in biochemistry from Friedrich Schiller University in Jena. He then took a postgraduate course in Small Enterprise Promotion and Training (SEPT) at Leipzig University, which he completed with a Master's degree in Small Business Studies. He worked at Leipzig University as a research assistance and lecturer until 2004. After this, Professor Dornberger was active as a project manager for international research projects in the area of development and promotion strategies for high-tech industries. Professor Dornberger became the head of the international SEPT program (SEPT – Small Enterprise Promotion & Training) at Leipzig University in 2004. Currently, he is a professor for business development, especially the development of small and medium-sized enterprises. His key responsibilities include analyzing, advising, implementing, training and coaching in the area of small and medium-sized enterprise promotion and support. He is also head of "Entrepreneurship and Innovation for Development Cooperation" unit at Leipzig Fraunhofer Center for international management and knowledge economy.