The 'Ten Types of Innovation' framework provides a great way to identify new opportunities and develop innovative business models. Based on real start-up case we will develop an innovative business model applying management tools like Value Proposition Design and Business Model Canvas. At the end of the workshop, participants will have a better understanding towards which type(s) of innovation they should use in order to increase the competitiveness of their business in the market.
Professor Dornberger was born in Weimar in 1970. He studied biology at various universities in Jena, Bilbao (Spain) and Paris (France) and graduated with a PhD in biochemistry from Friedrich Schiller University in Jena. He then took a postgraduate course in Small Enterprise Promotion and Training (SEPT) at Leipzig University, which he completed with a Master's degree in Small Business Studies. He worked at Leipzig University as a research assistance and lecturer until 2004. After this, Professor Dornberger was active as a project manager for international research projects in the area of development and promotion strategies for high-tech industries. Professor Dornberger became the head of the international SEPT program (SEPT – Small Enterprise Promotion & Training) at Leipzig University in 2004. Currently, he is a professor for business development, especially the development of small and medium-sized enterprises. His key responsibilities include analyzing, advising, implementing, training and coaching in the area of small and medium-sized enterprise promotion and support. He is also head of "Entrepreneurship and Innovation for Development Cooperation" unit at Leipzig Fraunhofer Center for international management and knowledge economy.
Thomas Andersson, Thomas Andersson, Prof. Ph.D, holds a number of international advisory and board positions. He is the Chairman of the International University Association (IUET), the Swedish Partner Institute of the Centre for Global Competitiveness and Performance of the World Economic Forum, in partnership with Deloitte Sweden. In this capacity he is responsible for the Survey for Swedish Executives in the Global Competitiveness Report. He is also the Chairman of the International Entrepreneurship Academy (Intentac), through which he engages in the development of pioneering approaches to entrepreneurship training. Further, he is the Chairman of he Organisation for Knowledge Economy and Enterprise Development (IKED), and of the Global Identity Networking of Individuals (GINI), a previous support action for the Information Society and Media Directorate-General, European Commission, now in an implementation phase with side-events at the annual World Economic Forum in Davos 2014 and 2015. Currently he is engaged as the lead expert of UNCTAD's Science, Technology and Innovation Policy (STIP) Review of the Islamic Republic of Iran.